8 March 2010
One Company - One Name – "One Source"
To strengthen the FLSmidth Group’s international appearance a global branding strategy has been adopted: “One Company - One Name”. The aim is to streamline all external communication and marketing at a global level and to support FLSmidth’s strategic position as a supplier of the whole value chain to the cement and minerals processing industries.
As a consequence of this strategy and in order to offer our customers an easier global overview of the FLSmidth offices and a more transparent Group structure, thereby offering customers one entry point to the entire Group – "One Source" – all subsidiaries and product companies will change their names to FLSmidth.
All historical brands and product names will, however, be maintained, as they represent a large asset and are a significant reason why FLSmidth today is a leading supplier to the cement and minerals industries.
The streamlining of the FLSmidth Group will furthermore ensure that the local FLSmidth representatives always represents the entire global FLSmidth organisation and therefore acts as the customer's one, local entry point to the entire Group's combined knowledge and expertise.
The visual branding will in future be supported by a common web platform and the “One Source” slogan, which will convey FLSmidth’s unique opportunity, both locally and globally, to offer the customers complete solutions that are tailored to their needs.
For further information please contact your local FLSmidth representative...