Innovative thinking and passion for excellence have been the central themes throughout FLSmidth's history, which dates back to 1882. Today, FLSmidth is a leading global organization that serves the minerals and cement industries worldwide.
Our brand represents the heart and soul of our organisation and is FLSmidth's single greatest competitive advantage.
One Source - many strengths
The phrase “One Source” highlights FLSmidth’s promise of being a complete solutions supplier to the cement and mineral industries, including after sales service and support. With a strong local presence in more than 50 countries, we have more people on the ground in more places than any other supplier. This means we are uniquely able to provide our customers with a single resource for all the products and services they need – globally and locally – no matter what their requirement or location.
Our vision encompasses three points that are critical to FLSmidth’s continued recognition as a world-class organisation:
- FLSmidth delivers an unprecedented range of resources from one supplier
- Customers can depend on FLSmidth for exceptional levels of service and support
- Working with FLSmidth enables customers to stay a step ahead of the competition
Inspiration and confidence
Our brand’s key strengths also set us apart from our competition. It enables us to look and sound the same in Moscow as we do in Mumbai and to communicate the same message to customers in southern Europe as in South America. Moreover, it enables us to unite our many departments, product companies and capabilities under a single unified image to show consistency, quality and certainty.
Reliability and trust
“One Source” also shows that we have the scope, strength and resources to achieve our goals and those of the companies we work for. The message communicates reliability and trust, highlighting our unique depth of knowledge and experience that stakeholders can count on.
The FLSmidth brand clearly delivers the message that no other company in the market can call upon or co-ordinate such a wide range of engineering resources and commercial experience – or deliver such a dedicated service to customers.