Focused full-service provider
We strive to differentiate ourselves within our focus areas in the minerals and cement industries and to maintain and sharpen our competitive edge while meeting our customers’ needs.
FLSmidth offers full service solutions in six core focus industries: coal, iron ore, fertilizers, copper, gold and cement. Our core technologies and services range from material handling in the quarry throughout processing to end product.
Capable of supplying fully furnished complete solutions including service, operation and maintenance within our focus industries and flow sheet, FLSmidth does not regard products and technology as the end but the means by which we supply full-service solutions to our customers.
Strategic building block
Our strategy is built around three interlinking themes:
- Customer intimacy
- Product leadership
- Operational excellence
Our strategic themes will support us as we extend our scope, flowsheet and footprint within our key industries. Through our strategy, we believe we will be able to enjoy profitable growth and meet targets above the market average.
FLSmidth works to build close, long-term relationships with our customers. Through our relationships, we become experts at understanding our customers’ businesses – perhaps even understanding their businesses as well as they do. Through customer intimacy, we build solutions to match customer needs, which in turn creates value and loyalty.
We aim to live and breathe for and with our customers by being present in our markets, creating interdependencies and maintaining effective, continuous customer communication.
We are evolving toward even greater focus on our customers. As we learn about their businesses, we will build intelligence that pinpoints their technology preferences, work models and business processes. Our relationships will be sharpened by consistent Customer Relationship Management (CRM) and other tools to enhance intimacy.
Our ambitious research and development work is the platform from which we build products and solutions for our customers. It is through close customer relationships that we fuel and direct our product development work for that is how we come to understand their business requirements.
Our product strategy focuses on:
- Combining our core competencies into service offerings or technologies that will strengthen our close customer relationships.
- Offering full-service solutions to cover more of the product life-cycle. Because we aim to be the One Source, our product leadership will include complete solutions, services, operation and maintenance for the complete flow sheet.
Our primary technology value proposition is based on the total cost of ownership being less expensive than the competition’s and more sustainable, cleaner and eco-efficient. Our goal is to lead the market by creating partnerships with key customers, meeting their needs as a One Source supplier who bundles and combines offerings and supplies, integrated products, and capabilities based on our core competencies.
Continuous improvement is our guiding light in the way we execute orders and build our business operations. As part of our excellence, we are in the process of migrating to a worldwide IS/IT platform called Helios. As innovators, through the platform, we will maintain central knowledge databases and global communities of practice for information sharing.
We will ensure that our customers experience what we have promised them when it comes to project delivery. Our products and services will be delivered on time, on budget, and will meet quality standards.
To ensure the quality of our execution, we will develop and maintain strategic supplier relationships to obtain consistent high-quality, reliable delivery and competitive pricing for all products while also protecting our intellectual property.